We continue to invest significant resources to proactively stop fake reviews. We welcome authentic reviews-whether positive or negative-but strictly prohibit fake reviews that intentionally mislead customers by providing information that is not impartial, authentic, or intended for that product or service. Customers who share their opinions appreciate this, and those that read them do too. We believe this leads to a richer, better, and more trustworthy set of reviews. Our Community Guidelines help both our machine learning models and our human moderators keep the community safe and the reviews relevant, while allowing customers to express themselves and their opinions with as much personal expression as possible.
How we keep the Amazon community safe and reviews authenticĪs we continuously improve the reviews experience, we’re also working to ensure customers continue to see the content and opinions that will be the most valuable to them. We added a similar feature to help customers shop for children’s books by asking reviewers to share the age of the person who read the book when submitting their review.
To help customers shop for apparel with confidence on Amazon, we created a feature that allows customers to filter certain clothing reviews to show only those written for people who are a similar height and weight to get a better idea of fit. Today, if a product is the same in every region, customers can benefit from opinions and insights of customers around the world. We also enabled reviews written in one country to surface on a product page in another country. We made it easier for customers to submit their opinions on their purchases by proactively asking customers for feedback in the app.
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To increase the range and diversity of reviewers, in 2019, we began enabling customers who purchased an item on Amazon to provide feedback by leaving a quick star rating without having to write a full text review.Īs the value and importance of reviews grew along with the size of our catalog, we got a lot more intentional about how we helped customers create reviews, as well as how we presented them back to customers. We continued to invent features that now seem commonplace, such as the ability to include a review title, photos, and videos. Over the years, we’ve made many updates to create a more useful experience and increase participation with two distinct yet interconnected audiences-those leaving reviews and those leveraging reviews to decide what to purchase next. Today, it’s hard to imagine making a purchase decision without first understanding how other customers feel about a product. Other companies across retail began to adopt customer reviews on their own sites, and soon reviews became synonymous with online shopping. They wanted to hear from people who spent their own money, got the product, and used it.
Customers loved learning from each other and sharing feedback within the Amazon community.
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